We are an entertainment marketing agency that counsels and connects brands with entertainment, sport, music, fashion and beauty content.

In 2007, we launched starpower, flipping the agency model on its head by creating a new way of working with brands.

By establishing brand objectives, identifying the correct strategy and leveraging our unique network, we create meaningful partnerships that ensure our clients place in pop culture.

Our team is comprised of 20+ experts, whose collective experience spans a variety of notable backgrounds including entertainment marketing, public relations, advertising, sports marketing, music, fashion, beauty, legal counsel and talent representation.

With offices in New York, Los Angeles, and London, starpower has earned the honor of trusted advisor to our emerging circle of influence.

“Throughout the ten years that I have known starpower, they have remained committed to the value they place on relationships. starpower has the ability to make everyone at the negotiation table feel like their best interests will be met because they take the time to truly know what matters to each individual. They are the consummate trusted advisor and partner.”

Raymond F. Kerins, Bayer
Senior Vice President, Head of Communications, Government Relations & Policy

Brands

Talent

Content

Influence

Culture

Stories

  • Brands

  • Talent

  • Content

  • Influence

  • Culture

  • Stories

We are an entertainment marketing agency that counsels and connects brands with entertainment, sport, music, fashion and beauty content.

In 2007, we launched starpower, flipping the agency model on its head by creating a new way of working with brands.

By establishing brand objectives, identifying the correct strategy and leveraging our unique network, we create meaningful partnerships that ensure our clients place in pop culture.

Our team is comprised of 20+ experts, whose collective experience spans a variety of notable backgrounds including entertainment marketing, public relations, advertising, sports marketing, music, fashion, beauty, legal counsel and talent representation.

With offices in New York, Los Angeles, and London, starpower has earned the honor of trusted advisor to our emerging circle of influence.

“Throughout the ten years that I have known starpower, they have remained committed to the value they place on relationships. starpower has the ability to make everyone at the negotiation table feel like their best interests will be met because they take the time to truly know what matters to each individual. They are the consummate trusted advisor and partner.”

Raymond F. Kerins, Bayer
Senior Vice President, Head of Communications, Government Relations & Policy

Leadership

Matthew Lalin

matthew is the founder of starpower, which he launched from the ground up with his long time colleague and friend jared weiss. by leveraging his extensive network of relationships, matthew created a trustworthy, dynamic and unique entertainment marketing agency that “flipped” the model on its head.

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Jared Weiss

jared is the founder of starpower which, along with his long time friend and colleague matthew lalin, he launched from the ground up. by combining his genuine passion for business and all things entertainment, jared has developed one of the most innovative approaches in the branded entertainment world.

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