Brands have largely leaned on Snapchat influences to run under the radar campaigns to help to promote products in the form of sponsored posts.  These posts are viewed by hundreds of millions of views at any given time.  Now these Snapchat influences and celebrities, who leverage Snapchat as a social media platform, are beginning to mark branded content with disclaimers to adhere to the FDC guidelines.

With Snapchat’s short lived posts and lack of rules, this can make it particularly tricky for advertisers to understand paid content.  However the FTC guidelines for paid content requires that all paid social endorsements, regardless of the platform, be labeled as honest and not misleading to their viewers.

Read more about the endorsement clarification on Snapchat here!