Jared Weiss

jared is the founder of starpower which, along with his long time friend and colleague matthew…

jared is the founder of starpower which, along with his long time friend and colleague matthew lalin, he launched from the ground up. by combining his genuine passion for business and all things entertainment, jared has developed one of the most innovative approaches in the branded entertainment world.

upon graduating college in 1992, jared joined omnicom group’s steiner sports where he quickly rose to become its president. after 15 years, jared made the decision to launch starpower. by skillfully building a culture of collaboration and trust, starpower has become one of the most trusted agencies and global advisors of best in class brands. starpower has offices in new york and los angeles and regularly executes business internationally.

with over 22 years of experience in the sports and entertainment space, jared has cleverly crafted some of the most innovative and award winning partnerships. marketers such as american express, coca cola, diageo, dick’s sporting goods, ford, galderma, mars chocolate and neiman marcus have all entrusted jared’s business savvy, tenacity and creativity in the execution of their business objectives. jared has generated transactions valued at more than 200mm in talent and content partnerships.

jared has appeared in various media outlets such as the new york times, new york daily news, new york post, los angeles times, new york magazine, usa today and the sports business journal as well as cnn, fox and espn radio. jared has spoken at conferences such as the public relations society of america’s “leveraging entertainment to build your brand” and has served as a board member of women at risk, now under the auspices of new york-presbyterian hospital.

jared graduated from the university of hartford with a degree in communications. he currently resides in westchester, new york with his wife and two sons. he is a dedicated little league coach, a passionate metallica fan and loves to play hockey.


Matthew Lalin

matthew is the founder of starpower, which he launched from the ground up with his long…

matthew is the founder of starpower, which he launched from the ground up with his long time colleague and friend jared weiss. by leveraging his extensive network of relationships, matthew created a trustworthy, dynamic and unique entertainment marketing agency that “flipped” the model on its head.

after graduating from university of albany business school in 1998, matthew began his marketing career at omnicom group’s steiner sports where he rose to executive vice president before leaving in 2007 to launch starpower. with offices in new york and los angeles, starpower has global capabilities and is a trusted advisor to best in class brands and their partners in the u.s., u.k., europe, africa, latin america and asia pacific.

matthew has conceived, negotiated and executed marketing campaigns for a world class roster of brands which include colgate-palmolive, diageo, novo nordisk, nestle waters, bayer and  jdrf. his over 15 years of experience, unwavering loyalty to his clients and his intuitive negotiation abilities have resulted in over 200mm worth of entertainment, music and sport partnerships.

starpower is built on matthew’s passion for creating an innovative and fun agency culture which is based on loyalty, trust and a strong work ethic. matthew’s work hard, play hard philosophy drives starpower in both the boardroom and behind the scenes. this is evident by matthew’s far-reaching network which he views as friends and family at the top level of business, entertainment, music and sport.

matthew was a keynote speaker at the wta tour conference where he discussed “monetizing your personal brand” and has also counseled hunter college students on entertainment marketing. he is highly respected in the industry and has been widely quoted and referenced in the wall street journal, brandweek, sports illustrated, sports business journal as well as on cnbc, cnn and espn.

matthew is equally passionate about life outside of work. whether he is reading with his children, scarlett and mason, or engaging in entrepreneurial discussions with his wife stephanie, who is an accomplished jewelry designer and founder of jemma wynne, matthew is a devoted family man. he is a board member of the jls foundation and also has a personal affiliation with breast cancer organizations.