Work
Luke Bryan Farm Tour
Bayer
The overview
Interested in elevating awareness of their crop sciences division, Bayer was looking for a solution. starpower proactively identified an opportunity to partner with country artist Luke Bryan, who grew up on his family’s peanut farm in Georgia who was also in search of a partner to support his mission to give back to the American farmer. starpower negotiated a multiyear strategic partnership with Luke Bryan, securing the rights for Bayer to be the presenting sponsor of his annual Farm Tour. The tour celebrates and gives back to the American farmer and the communities that they live, work, and serve. Since 2015, starpower has partnered closely with Bayer to help grow the partnership and expand into Bayer’s consumer and Rx portfolio.
THE IMPACT
The Bayer and Luke Bryan Farm Tour partnership has had a profound impact on hunger relief and community support. Since the partnership’s inception, Bayer has donated 7 million meals and over $180,000 to Feeding America® member food banks and local farmers in cities across the tour, supporting Bayer’s vision of Health for All, Hunger for None.