Work
U Beauty Launches ‘Meet U In Your Moment' Campaign
The Overview
U Beauty was searching for its first ever brand ambassador – someone who could elevate brand awareness and showcase its cutting-edge technology and product efficacy through media, content, and a social media campaign. The ideal candidate needed to authentically connect with U Beauty’s target consumer, considering key demographics like age, gender, location, and household income.Recognizing this opportunity, starpower identified actress Michelle Monaghan, who was set to star in the third season of The White Lotus and was primed for a significant moment in 2025. Not only did she resonate with U Beauty’s target audience, but she is also a passionate advocate for healthy skincare. starpower successfully negotiated a strategic partnership, securing Michelle Monaghan as U Beauty’s first-ever brand ambassador.
THE IMPACT
The U Beauty and Michelle Monaghan campaign, ‘Meet U In Your Moment,’ has made a significant cultural impact, highlighting U Beauty’s adaptive products that evolve with consumers – just as Michelle Monaghan is evolving in her own life and career. The campaign seamlessly connects Michelle Monaghan’s personal journey and stardom with U Beauty’s proprietary, science-backed SIREN Capsule Technology.Even before the partnership launched, Michelle Monaghan was already using the products in her daily life and on set for her role on The White Lotus, adding authenticity to the collaboration. The campaign’s launch was perfectly timed with her starring role in The White Lotus, positioning U Beauty at the forefront of cultural conversation and generating major buzz across social and earned media including an exclusive with WWD , coverage of the launch dinner event by Vogue , NewBeauty , ELLE , and more.